Let's talk about authenticity.

I know. I know. Before you roll your eyes or throw up in your mouth a little — I hear you. This word has been so overused in our circles and in Instagram captions that it's almost lost its meaning entirely. Be authentic. Live authentically. Show up as your authentic self.

But what if we've been thinking about it all wrong?

What if the most authentic version of someone could actually look, at first glance, like the most inauthentic thing you've ever seen?

"We …