Course Content
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START HERE
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WEEK ONE/ Milestone 1: Creating the Vision, Finding & Securing a Venue + Contract
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WEEK TWO/ Milestone 2: Budgeting & Pricing for Profit
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WEEK THREE/Milestone 3: Registration System & On-boarding
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WEEK FOUR/Milestone 4: Marketing Strategy & Execution
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Milestone 5: Sales System, Calls & Securing Spots
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Milestone 6: Prepping the Retreat & Holding the Space
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Milestone 7: Integration, Post-Event & What’s Next
WATCH: Marketing. Strategy & Execution
Marketing isn't about shouting- It's about resonating. This step focuses on crafting your. message, getting in front of the right people, and shining authentically!
What You'll Learn:
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What’s the best strategy for you; in person vs online, what platform, what medium, etc
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A content creation schedule that is realistic and you can hold yourself accountable.
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How to set their goals and track their analytics
Possible Challenges:
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If engagement is low, don’t take things personally. Review analytics and switch up or tweak your content style or platforms, if necessary.
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If clarity is missing, rework your message and get feedback from the nOMad community..
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Don’t panic — pivot into “connection over perfection.”
Action Steps: (Checklist)
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Go Through 5-Day of Authentic Marketing Challenge which will guide you to:
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Define your ideal participant and core message
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Discover where you already shine
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Create a content calendar: storytelling, behind-the-scenes, testimonials.
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Choose your platforms: Instagram, email, partnerships, ads, etc.
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Write out a 4-6 week campaign plan. Review, tweak, and repeat until retreat is booked.
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Use video, reels, and authentic voice to build excitement and trust
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WEEK FOUR ACCOUNTABILITY POST:
Share with Community Where You Shine + Marketing Strategy for feedback
Resources Included for this Milestone:
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Content Creation Templates (social media Story, Reel, Posts and emails- coming soon)
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