Course Content
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START HERE
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WEEK ONE/ Milestone 1: Creating the Vision, Finding & Securing a Venue + Contract
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WEEK TWO/ Milestone 2: Budgeting & Pricing for Profit
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WEEK THREE/Milestone 3: Registration System & On-boarding
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WEEK FOUR/Milestone 4: Marketing Strategy & Execution
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Milestone 5: Sales System, Calls & Securing Spots
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Milestone 6: Prepping the Retreat & Holding the Space
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Milestone 7: Integration, Post-Event & What’s Next
RESOURCES: PROMO CHECKLIST & TEMPLATE EMAILS
Dear Guide,
Now is the time to get the word out specifically about YOUR retreat!
Below is a sample of a Marketing Strategy Checklist. Again, don't get overwhelmed! HAVE FUN!!
Do the things that resonate with YOU! If you didn't enjoy podcasts, don't do them.
If you don't have an email list (you need to start collecting emails ASAP!) then focus on one social media platform where your people already are.
The most important thing is that you are excited, passionate, and AUTHENTIC about sharing with people your retreat! If you are excited, the will be too!
So go out there and spread the word!!
BONUS!!!!! You will also find in this PDF document, sample emails for your campaign.
Tips:
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Always reverse-engineer content from retreat teachings or themes.
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Include CTAs to download your free checklist or apply for a consult.
✨ Funnel + Email Strategy (TIMELINE TO CONSIDER)
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Launch Early-Bird Funnel (3+ months out for local domestic, 6+ months our for international)
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5–6 emails educating on retreat theme, benefits, and urgency
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Flash Sale Campaigns (1 week- 1-2 days to prep, 3-5 days to run and close)
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3 emails/day style with a countdown
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Re-engagement Campaigns (1-3x per month; ongoing)
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Use testimonials, behind-the-scenes content, or live sessions to re-activate your list
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💌 Outreach & Audience Growth (Weekly)
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Send DMs to past/current clients
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Join and post in aligned FB groups
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Follow + engage with aligned leaders’ audiences
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Collect testimonials weekly and share consistently
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Post in FB events, update banners and CTAs regularly
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